Regional Star Award for the innovative food trade
Every year, Grüne Woche and Lebensmittel Praxis honor sustainable regional concepts from the food trade with the Regional Star Award.
The focus at the Regional Star is on products and concepts that are not only new and innovative, but also leave a positive ecological footprint - a win-win situation for taste and the environment.
1. regional product meets sustainability: innovation on the market
Nüsse von hier FS GmbH: The company focuses on the cultivation and sale of regional walnuts and almonds. The company scores with a particularly sustainable environmental footprint thanks to short transportation routes and the absence of artificial irrigation.
2. together we are strong: trade cooperation for regional products
Edeka Südwest Stiftung & Co. KG won the Regional Star Award in the retail cooperation category. The award went to the cooperation with the nursery of the Pestalozzi Children's and Youth Village in Baden-Württemberg. For almost two years, the EDEKA network in the southwest has been sourcing organic tomatoes and cucumbers from a greenhouse at the Demeter nursery at the Pestalozzi Children's and Youth Village - another milestone in the 30-year partnership between Demeter and EDEKA Südwest.
3. from harvest to customer: Focus on innovative processing
Organic Veggie Food GmbH has been producing food from 100% organic ingredients for over 35 years. The family business in Chiemgau produces vegan and vegetarian foods ranging from falafel and burgers to dough rolls.
4. marketing with heart: the importance of marketing for regional products
Café Schauwerk from Brandenburg is delighted to have won the Regional Star Award in the Marketing category. An experience café was set up here where guests can look over the shoulders of the bakers. Over coffee and cake, they can take a look at the foam factory where Baumkuchen is baked alongside cakes, tarts, bread and snacks. Amateur bakers can learn from the professionals in baking courses.

The winners of the Regional Star Award 2025. Image: Messe Berlin